Influencer Growth

💡 Iki ni iki kandi kuki bikureba Mu gihe ushaka gukorana n’ibirango vya Australia kuri Douyin, hari intambamyi enye z’ingenzi: gutahura ico ikirango kibonye, kwerekana ubuhinga bwawe kuri Douyin (nta makosa), kubona access ku dukino tw’ubucuruzi bwerekana neza ibimenyetso, no gutera intambwe mu kumenyekanisha izina ryawe mu buryo bw’igihe kirekire. Imvo nyamukuru y’abashaka iki ni ukwerekana uburongozi buteguye neza ku Douyin: live streaming yateguwe, scenario-based showcases, hamwe na collaborations n’abantu bazwi. Ibi si ivyiyumviro gusa — ni ivyerekwa: mu gihe Cie yawe (twebwe na BaoLiba) yemejwe nka premium service partner ku rubuga rw’abantu benshi, twarerekanye ko dukoresha ubwo buryo tubishingiye ku ntumbero. Mu kwezi kumwe gusa twafashije ikirango mpuzamahanga mu by’ibikoresho vy’elektroniki kubona abarukurikirana bagera kuri 3.000.000 kandi rukagira #1 mu GMV y’icyiciro caryo — ibyo ni ibimenyetso vyerekana ko Douyin ishobora guhindura reputation ya brand mu buryo bukomeye (source: BaoLiba internal reference). ...

💡 Impanuro y’ikibazo n’ukuntu iki kibazo gikomeye Mu myaka ya vuba, Line yabaye ngo si application y’abanya-Asia gusa — brands z’uburayi nka Greece zagiye zitangira kwitondera ama messaging apps nka Line mu gushika ku bantu bakiri bato n’abakunda travel. Ariko, gukurura sponsorship kuva kuri brands za Greece birasaba strategy ifise urugero: kubona uko bagira audience bahuriyeho, kumenya ibikenewe n’uburyo brands zishaka kwibona kuri platform, no gukora pitch ifatika. ...