Influencer Marketing

💡 Uko Wabona Abarema Ibikora ba Venezuela Lazada ngo Ubohereze PR Packages Ngaho ndabizi, uriko uratekereza uti: “Ndashaka gukorana n’abarema ibikora ba Lazada bo muri Venezuela ngo mbahere PR packages, ariko ntibyoroshye kubona abo bantu nyabo.” Ni ikibazo gihangayikishije benshi muri twe muri aka karere, cyane cyane abacuruzi n’abamamaza bifuza gukwirakwiza ibicuruzwa vyabo ku isoko ry’ahandi. Mu gihe usoma iyi nkuru, uzohabona ingene ushobora kwitwararika mu gushaka abo barema ibikora, uburyo bwo kubandikira, n’ukuntu woshira mu bikorwa uwo mugambi w’ukohereza PR packages. Tuzareba kandi ingene ibikorwa vy’ukwamamaza bifise agaciro nyaryo, n’ukuntu abantu bamwe mu barema ibikora bashobora kugukorera nabi, nk’uko vyabaye mu nkuru y’umukobwa wa Mexicali yavuze kuri TikTok. ...

💡 Intangamarara: Uburyo bwo Guhuza Abanyagihuguruka b’i Burundi n’Ibigo vya Kenya kuri Lazada Naho uri mu Burundi, ushobora kuba ufise inyota yo gukorana n’ibigo vyiza vy’i Kenya biri kuri Lazada, kugira mufatanye mu bibazo vy’imiduga y’uburanga, style, canke ibikorwa vy’imiduga y’imyambaro. Ariko, ukuntu ugera kuri abo bantu, ukamenya neza ingene wokoresha amahirwe y’ubucuruzi kuri Lazada, birashobora kuba ikibazo gikomeye. ...

💡 Amakuru Mashya: Pinterest hamwe na Tunisia mu gutera imbere kw’ubucuruzi bwa brand Nimba uri umushoramari canke umucuruzi muri Burundi, ushobora kuba uriko wibaza ukuntu wakoresha imbuga ngurukanabumenyi nk’iyo ya Pinterest kugira wongere inguvu z’ibikorwa vyawe. Mu gihe isi yose iriko irahinduka mu buryo bwo kwamamaza, Tunisia irerekana uburyo bwiza bwo gukoresha Pinterest mu gushikira abakunzi b’ibicuruzwa bakeneye ibintu vy’umwimerere, bifitiye akamaro kandi bibafasha mu buzima bwa misi yose. ...

💡 Uko Clubhouse Yafasha Abacuruzi mu Burundi Gushira Ku Isonga Niwumva ijambo Clubhouse, benshi muri twe bahita batekereza ku mbuga nshya z’imbuga ngurukanabumenyi aho abantu baganira mu buryo bwa audio gusa. Mu Burundi, aho gukoresha imbuga zifite amafoto n’amashusho byagiye biba ingenzi, Clubhouse ifite umwihariko wo gufasha ibirango kuganira n’abakiriya mu buryo bw’umwimerere, bworoheje kandi butagira urujijo. Nyamara, ubucuruzi bugezweho busaba ibirushaho gukorwa ku buryo bwihariye, by’umwihariko ku mbuga zifite uburyo butandukanye bwo gukoresha. Ukoresha agomba kumenya neza uburyo bwo gukora platform-specific strategy — ni ukuvuga uburyo buhuriweho n’iyo mbuga, imyitwarire y’abayikoresha, n’icyo bashaka. ...

💡 Gusobanukirwa n’isoko rya live streaming na Reddit muri Qatar no muri Burundi Niba uri umucuruzi muri Burundi ushaka gukoresha imbuga nkoranyambaga mu guteza imbere ibicuruzwa byawe, reka tuvuge ku buryo Reddit na Qatar bishobora kugufasha gutegura promotion ya live streaming. Twebwe hano muri BaoLiba, twabonye uburyo ibihugu bitandukanye ku isi bifatanya n’imbuga nkoranyambaga kugira ngo basangize abantu ibyo bakora, by’umwihariko uburyo live streaming ikomeje kuba ikintu gikomeye mu kwamamaza. ...

📢 Uko Abamamaza bo muri Burundi Bashobora Kungukira mu Birori Byihariye bya Amazon mu Czech Republic Mu gihe isi yagiye iba ntoya kubera ikoranabuhanga, abamamaza bo mu Burundi bafite amahirwe atangaje yo kwagura amasoko yabo bakoresheje imbuga nkoranyambaga n’imbuga zicuruza ku isi, nka Amazon. By’umwihariko, Amazon mu gihugu nka Czech Republic itanga amahirwe yihariye yo kwamamaza ibicuruzwa mu buryo bugezweho cyane cyane mu gihe cy’ibirori byihariye byo kugurisha (special sales). ...

📢 Kuki Hulu na New Zealand Bifitanye Isano n’Abakora Brand Bakeneye Micro-Influencers? Erega, muri 2025, isi ya marketing irahinduka vuba, kandi abashoramari bagiye guhindura uburyo bakoresha amafaranga yabo. Ibyo twabonye muri New Zealand biradushimisha: abakora brand bari kugenda basimbuza abamamyi b’abanyabigwi (mega influencers) micro na mid-tier influencers, cyane cyane ku mbuga nka Hulu. Impamvu nyamukuru ni uko abakurikira mega influencers benshi batagifite icyizere ku byo babona, bakabona nk’aho ari ubucuruzi bw’umwimerere muke. Ariko micro-influencers, nubwo ari bato, barangwa no gutanga ubutumwa bw’umwimerere kandi bigatuma abantu babafata nk’inshuti, bityo engagement yabo ikaba nyakuri. ...

📢 Kuri Abarema b’i Burundi: Telegram na Promo ku Mbuga nyinshi muri Kuwait Ndagirango tuganire gato ku ngingo iteye amatsiko: uko abarema ba Telegram muri Kuwait bari gukoresha uburyo bwo kwamamaza ku mbuga nyinshi kugira ngo bongere abakunzi no kugurisha. Mu gihe isi yihuta mu gukoresha imbuga nkoranyambaga, abarema b’i Burundi n’abakundana nabo muri Kuwait barashaka uburyo bwo kwagura ibikorwa byabo. ...