Marketing Ya Influencers

💡 Ingingo y’ikibanza: Kuki woshaka brand za Kuwait kuri Threads? Abacrea bo muri Burundi, mu gihe mufise urugero rwiza rw’abakurikira, gucisha akazi ku brand zo hanze birashobora kuzana amafaranga hamwe n’icubahiro mu media kit yanyu. Kuwitaba brand za Kuwait birashobora gushika ku ntego yanyu kubera yuko isoko ryabo ry’ibiryo n’ubukerarugendo ririko rirashasha — inyandiko yerekana ko isoko ry’ibiribwa muri Kuwait ryari USD 3.25 miliyari mu 2024, rikitezwe gushika USD 4.88 miliyari mu 2029 (Scotts International Research), kandi hari n’itegekerezo rya Verified Markets rivuga ko isoko rya restaurant, café na cloud kitchen rishobora kugera kuri USD 38 miliyari mu 2032. Ibi bivuze ko hari amahirwe menshi y’ibikorwa vya marketing hamwe n’ama-collab (source: Scotts International Research; Verified Markets; Kuwait Direct Investment Promotion Authority). ...

💡 Intangamarara Muri ino myaka, abarema (creators) bahindutse izindi ndwi za marketing: bakora ibiganiro, bakora remix, bakashiranya abafana mu gikorwa — kandi ibishika bigaragara. Goldman Sachs yavuze ko creator economy ifise agaciro ka $480B, kandi ico ntibyari ukuvyiboneye — ni ubushobozi bwo guhindura amashusho n’ubutumwa mu kwisigurira abafana no gutuma ibintu bicika ku mugaragaro. Ariko ikibazo cawe kiri hano: woba ushaka kubona abahanzi canke creators bakoresha Zalo muri Italy kugira ugerageze kugera ku bafana b’umuziki? Ni ikibazo gifise layers zibiri: (1) ni bande bakoresha Zalo muri Italy, (2) ni gute uhitamwo abacreator bazotuma ubutumwa bwawe bwumvikana n’abafana, (3) ni izihe nguho z’umutekano n’amategeko ukwiye kumenya. ...