💡 Icubahiro n’ikibazo — Intangamarara Muri iki gihe, abamamaza bavuye muri kampani ntoya z’i Bujumbura canke amasosiyete manini aca mu karere bariko barashaka uburyo bworoshye bwo gukorana n’abakora (creators) bo muri Kenya ku rubuga rwa YouTube. Ariko ikibazo kiracyariho: “Tuzobigenza dute kugira ngo tudasesagure amafaranga tuzoronka umusaruro uvugwa?” Ubushakashatsi bwa vuba (na raporo y’ibiganiro bya tekinike) burerekana ko YouTube na Google bashaka guhuza ubunyamwuga bw’abakora n’umuriro w’ibikoresho vya Google Ads — ibintu nka BrandConnect na “annonces en partenariat” bigiye kuza mu buryo bwinshi. Iyo mpinduka ivuze ko abamamaza bashobora guhindura videwo z’abakora ziba amatangazo ayunguruye, kandi hakaza kuba “transfert d’autorité”: umukora aha ijambo, ariko adahenda igitigiri ca brand (reference content). ...

💡 Intangamarara Ku bamamaza bo mu Burundi hari amahirwe yihariye yo kwiga ku bijanye n’uko ama-platform amenyekana mu bindi bihugu ashobora gufasha brand zawe gukura. Mu ntumbero y’iyi nkuru turakurikirana impinduka zishasha ku rubuga rwa streaming (aho Hulu izotsindagira muri Disney+ ku masoko ya Erope), ubushakashatsi bw’isoko, hamwe n’uburyo abamamaza bacu bashobora gusuzuma “brand fit” hagati y’ibirori vya Finland n’ibikorwa vya marketing vyabo. ...

💡 Intangamarara — Umuryango w’abamamaza: ikibazo dukwiye gusuzuma Muraho, mugenzi w’umukoresha wo muri Burundi utekereza kwimenyekanisha muri Gulf — aha ndya ndavyumva. Ushaka kumenya nimba Telegram ari umuyagankuba ku kugarura abantu mu mashirahamwe ya UAE, n’ukuntu ushobora gukoresha iyo platform mu buryo bw’umutekano kandi butanga ROI. Ubu bwigisho bugenewe abamamaza, agency, n’abashaka kwagura ibikorwa vyabo muri Emirate z’Abarabu (UAE) — ariko dushaka gutanga ibintu bishobora gukurikizwa vuba, ntitube mw’isuzuma rirerire ridasanzwe. ...

💡 Icicaye vy’ingenzi ku kibazo Mu myaka ya vuba, abacuruzi n’abamamaza bariko barahindura uburyo bakoresha mu guha indonke brand zabo. Aho dushobora gutangura: niwibuke ko Shopee yagiye ikwiza ibikorwa vyayo mu karere ka Afrika y’Ubuseruko na Aziya, ariko isura yayo muri Afrique ya Afurika iboneka mu bihugu bitandukanye — naho muri Côte d’Ivoire iyo suzuma iratandukanye n’iyo mu Indoneziya. Dushingiye ku bushakashatsi bwakorewe mu Indoneziya (online panel, 350 responden) tubona ivy’ingenzi: 66% y’abacuruzi bavuze ko Shopee ariyo ibanza ku mutima wabo (Top of Mind), na 70% bemeza ko ari platform bakoresha cane mu kazi kabo. Ku ruhande rw’abaguzi, ikindi bushakashatsi bwibanze kuri Gen Z bwerekanye ko imbuga ngurukana-bumenyi ari yo soko y’inkomezi mu kumenya no kugerageza brand nshasha — 89% bakoresha imbuga kugira bagirane ivyiyumviro, 83% bagerageza brand nshasha kubera suggestion y’umufise influence, kandi 85% bakunda ababarizwa mu mico y’ukuri (authentic) kuruta abakoze marketing isukuye. Izi numbers zitanga umuco: abafise influence si gusa “ads”, ni uburyo bwo kugera ku mutima wa community. ...

💡 Uko wabona abakoresha Instagram bo muri Denmark ku giciro gihamye Niba uri umucuruzi cyangwa umushoramari wo muri Burundi ushaka kwamamaza ibicuruzwa byawe muri Denmark, kumenya uko wabona abakoresha Instagram b’aho ni intambwe ya mbere ikomeye. Abakoresha Instagram bo muri Denmark bafite ubushobozi bwo kugera ku bantu benshi kandi bakagira ingaruka nziza ku isoko ryaho, ariko ikibazo ni ukuntu wabagezaho ubutumwa bwawe nta kwivanga mu mafaranga nyinshi. ...

💡 Uko Ushobora Gushaka Abacuruzi b’Ubuzima ba Laos kuri Taobao Mbega ikibazo kidashira ku bacuruzi ba Burundi n’abashaka kwinjira mu isoko rya Asia! Ubu turashaka kumenya uburyo bwo kubona abacuruzi ba Laos bakorera kuri Taobao, bityo tukabafashisha kumenyekanisha imirongo mishya y’ibicuruzwa by’ubuzima. Kuko isi y’ubucuruzi irahinduka cyane, ubucuruzi bwo ku mbuga nkoranyambaga burimo gutwara umwanya munini, by’umwihariko mu rwego rw’ibiyobyabwenge bishya by’ubuzima. ...

💡 Uko Ushobora Kuronka Abanywanyi ba Malta Kuaishou mu bikorwa vya Gushinga Ibidukikije Muri iki gihe, abacuruzi bo muri Burundi bariko barashaka uburyo bushasha bwo kuzamura ibikorwa vyabo no kugera ku bantu benshi, cane cane mu bijanye no gushinga ibidukikije. Uko gukoresha abanywanyi ba Malta ba Kuaishou ni uburyo bushasha kandi bufise ingaruka nziza. Kuaishou, nk’urubuga rw’imigenderanire rwihuta cane mu bihugu vyinshi, rurafasha mu gutanga ubutumwa bufise inguvu biciye mu banywanyi bafise ubushobozi. ...

💡 Ni gute ubona abakora Douyin bavuye Dominican Republic bagakorana n’abafasha mu myambaro? Nibaza ko usanzwe ushaka gukorana n’abakora Douyin bavuye Dominican Republic, ariko ukaba utazi neza ukuntu wababonera umwanya wo kuganira no kubakorana, ukaba n’umucuruzi cyangwa umufasha mu myambaro. Uyu munsi, ndakubwira ibintu bimwe na bimwe bishingiye ku bushakashatsi no ku myitwarire y’abakoresha Douyin muri ako karere. ...

💡 Uko wabona abanyabugeni ba Chingari bo muri Suisse ku bikorwa vy’ukuri Naho uri umucuruzi muri Burundi ushaka gukora ibikorwa bifise ingaruka nziza, ushobora kuba wibaza ukuntu wosanga abanyabugeni ba Chingari bo muri Suisse kugira mukore vlogs z’ahantu mu buzima busanzwe. Ubu buryo burakomeye cane muri iki gihe, kuko abantu benshi barakunda kureba ibibera mu buzima nyakuri, no ku mbuga nka Chingari, aho abanyabugeni bagaragaza ubuzima bwabo, ibikorwa vyabo, n’amareresi y’udushya. ...

💡 Kwiyumvira ku Buryo bwo Kugera ku Maraso ya Vietnam kuri Netflix no Gusuzuma Amashirahamwe yo Kwiga Nimuze dukoreho akajisho k’ukuntu abanyaburundi, cyane cyane abashaka gukora ubuhinga bwo kwamamaza ku mbuga nkoranyambaga, bashobora kugera ku maraso ya Vietnam akorera kuri Netflix kugira ngo basuzume amashirahamwe y’amasomo (learning platforms). Muri iki gihe, Netflix ntikora gusa nka platform yo kureba filime gusa, ahubwo inatanga umwanya ukomeye ku maraso y’ibihugu bitandukanye, harimo na Vietnam, aho ibigo bitandukanye by’amasomo bifite amahirwe yo kwigaragaza. ...