Abamamaza kuri Shopee CI — Menya style y’abafise influence
💡 Icicaye vy’ingenzi ku kibazo Mu myaka ya vuba, abacuruzi n’abamamaza bariko barahindura uburyo bakoresha mu guha indonke brand zabo. Aho dushobora gutangura: niwibuke ko Shopee yagiye ikwiza ibikorwa vyayo mu karere ka Afrika y’Ubuseruko na Aziya, ariko isura yayo muri Afrique ya Afurika iboneka mu bihugu bitandukanye — naho muri Côte d’Ivoire iyo suzuma iratandukanye n’iyo mu Indoneziya. Dushingiye ku bushakashatsi bwakorewe mu Indoneziya (online panel, 350 responden) tubona ivy’ingenzi: 66% y’abacuruzi bavuze ko Shopee ariyo ibanza ku mutima wabo (Top of Mind), na 70% bemeza ko ari platform bakoresha cane mu kazi kabo. Ku ruhande rw’abaguzi, ikindi bushakashatsi bwibanze kuri Gen Z bwerekanye ko imbuga ngurukana-bumenyi ari yo soko y’inkomezi mu kumenya no kugerageza brand nshasha — 89% bakoresha imbuga kugira bagirane ivyiyumviro, 83% bagerageza brand nshasha kubera suggestion y’umufise influence, kandi 85% bakunda ababarizwa mu mico y’ukuri (authentic) kuruta abakoze marketing isukuye. Izi numbers zitanga umuco: abafise influence si gusa “ads”, ni uburyo bwo kugera ku mutima wa community. ...