Kenya Brands

💡 Icubahiro n’ikibazo — Intangamarara Muri iki gihe, abamamaza bavuye muri kampani ntoya z’i Bujumbura canke amasosiyete manini aca mu karere bariko barashaka uburyo bworoshye bwo gukorana n’abakora (creators) bo muri Kenya ku rubuga rwa YouTube. Ariko ikibazo kiracyariho: “Tuzobigenza dute kugira ngo tudasesagure amafaranga tuzoronka umusaruro uvugwa?” Ubushakashatsi bwa vuba (na raporo y’ibiganiro bya tekinike) burerekana ko YouTube na Google bashaka guhuza ubunyamwuga bw’abakora n’umuriro w’ibikoresho vya Google Ads — ibintu nka BrandConnect na “annonces en partenariat” bigiye kuza mu buryo bwinshi. Iyo mpinduka ivuze ko abamamaza bashobora guhindura videwo z’abakora ziba amatangazo ayunguruye, kandi hakaza kuba “transfert d’autorité”: umukora aha ijambo, ariko adahenda igitigiri ca brand (reference content). ...

💡 Intangamarara: Uburyo bwo Guhuza Abanyagihuguruka b’i Burundi n’Ibigo vya Kenya kuri Lazada Naho uri mu Burundi, ushobora kuba ufise inyota yo gukorana n’ibigo vyiza vy’i Kenya biri kuri Lazada, kugira mufatanye mu bibazo vy’imiduga y’uburanga, style, canke ibikorwa vy’imiduga y’imyambaro. Ariko, ukuntu ugera kuri abo bantu, ukamenya neza ingene wokoresha amahirwe y’ubucuruzi kuri Lazada, birashobora kuba ikibazo gikomeye. ...