Uruguay

💡 Igituma iki kiganiro n’ingenzi Mu gihe abantu be n’abasomyi mu 2024 babonye ko amamporogaramu nka TikTok na Instagram zishobora kuzamura engagement gushika 30% igihe umukandara w’ubutumwa ukozwe ku bantu b’abahanga mu mico, biragaragara ko guha agaciro localisation ari intonde ikomeye y’ubucuruzi. (Reference: research sample). Ubu, abarezi ba contenu bo muri Burundi bashobora kuba barashaka uko bakwigana iyo nzira kugira bashikire amasosiyete yo mu Urugway bakorana mu bikorwa vya wellness. Uyu mwandiko uratanga inzira zo gukoresha KakaoTalk neza, ingero zinamwo uko ushobora kubaka connexion, ama template yo kohereza ubutumwa, hamwe n’uburyo bwo kuzamura amahirwe yo gutsinda. Tuzanashira ku mashirahamwe yagiye afashwa n’ibipimo vya Nielsen ku bijanye na localized messaging (25% increase mu brand loyalty mu 2023) kugira turusheho kugendera ku bimenyetso. ...

💡 Intangamarara: Iciyumviro n’ingaruka ku bucuruzi bwawe Mu myaka ya vuba, abacuruzi b’ibikoresho vy’urugendo bariko barashaka ibisubizo bitari uko bakora publicité yigenga gusa — barashaka amafoto, videwo, n’inkuru z’ukuri ziva ku bantu basanzwe bakoresha ibikoresho vyabo. Iyo niyo UGC (user-generated content): ubutumwa budahemuka, bukora neza, kandi budashobora gucicikana ku mbuga. Ariko ikibazo gikomeye kiriho ni: uko wabona abakora contenu bo muri Uruguay bakoresha Viber — kenshi abantu bati “Uruguay? Viber?” — kandi ukongera ukibaza nimba amafranga yawe azinjira. ...

💡 Uko Woshobora Kugera ku Mabiya ya Uruguay kuri Hulu no Gukora Video Ngufi Nimba uri umukozi wa video canke umucuruzi wifuza kugera ku mabiya ya Uruguay biciye kuri Hulu kugira ukore video ngufi zifise ubutumwa bw’ama brand, urashobora kuba uriko uribaza neza ukuntu wokwinjira muri uwo murima kandi ukabikora neza. Hulu ni urubuga rukomeye rw’amaserivisi yerekana ibintu vy’amashusho ku murongo, kandi rukunze kwinjiza ibintu vy’ubwoko butandukanye, harimwo n’amasoko y’ubucuruzi asanzwe n’ayo kwifashisha uburyo bw’amashusho ngufi. ...