Ku bijanye na WhatsApp y’Ububirundi n’ukuntu wakoresha ubukangurambaga mu 2025 muri Brazil, ng’iyi inyandiko y’ukuri, yateguwe nk’umuvugizi w’abacuruzi n’abamamazabutumwa b’i Burundi. Tuzobandanya tuvuga ibintu vy’ingenzi ku bijanye na WhatsApp advertising n’ukuntu ibikorwa vyo kwamamaza mu Brazil digital marketing vyifashe, dutegeka n’ukuntu ibiciro vy’aho mu 2025 biri (2025 ad rates). Twibanze ku buryo bwo kugura ibikoresho vy’itangazamakuru (media buying) bifasha abacuruzi bo mu Burundi gushikako neza abakiriya babo mu buryo bugezweho.
📢 Ibikenewe kumenyekana ku bijanye na WhatsApp mu Burundi no muri Brazil
Muri Burundi, WhatsApp ni rumwe mu nzira zikomeye zo guhanahana amakuru n’itumanaho. Kubera uko abantu benshi bakoresha telefoni ngendanwa kandi bategerezwa kuba bafise interineti, WhatsApp advertising irafise akamaro kanini mu gukurura abakiriya. Ku ruhande rwa Brazil, WhatsApp ni imwe mu mbuga zikomeye z’itumanaho n’uguhweza abantu, bikaba bituma Brazil digital marketing iteka ifata WhatsApp nk’umuyagankuba w’amamaza.
📊 Ibiciro vy’Ubukangurambaga bwa WhatsApp muri Brazil mu 2025
Nk’uko tubibonye muri 2024, ibiciro vy’ukwamamaza kuri WhatsApp muri Brazil biratandukanye bitewe n’icyiciro c’amamaza (all-category advertising rate card). Muri 2025, igiciro c’ubukangurambaga kiri hagati ya 500,000 BIF (Franc Burundais) kugera kuri 5,000,000 BIF ku gikorwa kimwe, bitewe n’uburemere bw’itangazo, ingene rihagaze mu kiciro, n’igihe rizokwamamazwa.
Ku bijanye n’uburyo bwo kwishyura, abacuruzi bo mu Burundi bakunze gukoresha uburyo bwa Mobile Money hamwe na banki nkuru nka Bank of the Republic of Burundi (BRB). Ibi birafasha cane mu kugura ibikoresho vy’itangazamakuru vyo muri Brazil, kuko bakoresha amafaranga y’ivy’agaciro (Franc Burundais) mu buryo bworoshye.
💡 Uko abacuruzi b’i Burundi bashobora gukoresha WhatsApp mu kwamamaza muri Brazil
Ku murongo w’ukuri, abacuruzi n’abamamaza bo mu Burundi barakwiye kwiga uburyo bwo gukorana n’ababikora muri Brazil, nka ba influencer bazwi nka “Ana Souza” canke “Lucas Oliveira” bakoresha WhatsApp mu gukurura abakiriya. Ugomba kandi kumenya gutegura ubutumwa bunoze, bubereye abakiriya b’i Brazil, kandi ukanamenya gukoresha uburyo bwo media buying bwizewe, bugezweho kandi buhendutse.
Muri Burundi, abacuruzi barashobora kwifashisha urubuga rwa BaoLiba, rufasha mu guhuza abamamaza n’ababikora ku mbuga zitandukanye harimo na WhatsApp. Ubu buryo bufasha kugabanya ikiguzi c’ubukangurambaga no kuzirikana ku mategeko y’ukumenyekanisha y’i Burundi na Brazil, aho amategeko y’ubuzima bwite (privacy laws) agomba gukurikizwa cane.
📊 Ibizwi bishasha ku bijanye n’imikorere ya WhatsApp mu Burundi
Kuva mu kwezi kwa kane 2024 kugeza ubu 2025, ubukangurambaga bwa WhatsApp bwagiye bugaragaza ingene butera imbere mu Burundi, aho benshi mu bacuruzi bamenye gukoresha iyi mbuga mu buryo bwa WhatsApp advertising. Aha twobivuga nk’urugero rwa “Jambo Telecom” na “Burundi Fresh Market” bakoresha WhatsApp mu guhamagarira abakiriya kwinjira mu bikorwa vyabo, bakoresheje ubutumwa bugufi hamwe na video zigaragaza ibicuruzwa.
❓ Ibibazo abantu bakunze kubaza ku bijanye na WhatsApp advertising muri Brazil
1. Ni gute nakoresha WhatsApp mu kwamamaza mu buryo buhendutse muri Brazil?
Gukoresha media buying ku rubuga rwa BaoLiba biragufasha kubona abacuruzi n’abo muri Brazil bakora ubukangurambaga kuri WhatsApp ku giciro gihendutse. Ukeneye kandi kwiga neza amasoko yaho no kumenya uko abakiriya b’i Brazil bateye.
2. Ni ubuhe buryo bwo kwishyura bwiza ku bacuruzi bo mu Burundi bifuza kwamamaza muri Brazil?
Abacuruzi bo mu Burundi bakunze gukoresha Mobile Money hamwe na banki za kaminuza (BRB) mu kwishura, kuko bihuta kandi birizewe cane, kandi bigatuma ibiganiro n’abakiriya b’i Brazil birushiriza kugenda neza.
3. Ni uwuhe mwanya WhatsApp ifise muri Brazil digital marketing muri 2025?
WhatsApp ni imwe mu mbuga zikomeye muri Brazil digital marketing kuko ifasha kugera ku bantu benshi mu buryo bwihuse kandi butavuna, kandi ibiciro vy’ubukangurambaga muri 2025 birashobora guhinduka ariko bigumye biri mu rugero rwiza ku bacuruzi.
❗ Inyigisho zo kwitwararika mu kwamamaza muri Brazil ukoresheje WhatsApp
Ibintu vy’ingenzi birimwo gukurikiza amategeko y’igihugu ca Brazil ku bijanye n’ubuzima bwite (privacy laws) no kwirinda guhangana n’abashikiranganji b’amasoko. Hari kandi no kwirinda gukoresha uburyo butizewe mu kwishyura no kugura ibikoresho.
📢 Umwanzuro
Muri make, abacuruzi bo mu Burundi barashobora kwinjira mu isoko rya Brazil bifashishije WhatsApp advertising mu 2025, ariko bagasabwa kwiga neza ibiciro (2025 ad rates), uburyo bwo kugura ibikoresho (media buying), n’amategeko y’aho. Ku bijanye na WhatsApp Burundi, ni umuyagankuba ukomeye w’itumanaho ariko ugomba gucungwa neza mu bijanye n’amategeko n’imyifatire.
BaoLiba izokomeza gukurikirana no gutangaza amakuru agezweho ku bijanye n’imico n’ukuntu ibikorwa vy’ubukangurambaga mu Burundi no mu mahanga bikwiye gukorwa. Murakaza neza mu gukurikirana amakuru yacu!