Mu mwaka wa 2025, kuba umu Burundi ushaka gukora ubucuruzi bwa digital ku rubuga rwa YouTube rwa Brazil bisaba kumenya neza ibiciro vya kwamamaza (YouTube advertising) kugira ngo ubone inyungu nyakuri. Nk’umukoresha w’isoko rya Burundi, aho turi kumwe n’amafaranga yacu y’ikirundi (BIF), gutegura neza ingengo y’imigambi y’ukwamamaza ku mbuga nkoranyambaga ni ngombwa cane. Uyu mwandiko urerekana neza ibiciro vya 2025 vya YouTube mu bice vyose (all-category), hamwe n’uburyo bwo gukora media buying uhereye ku masoko y’imbere muri Brazil ariko ufise umugambi wo kugerageza isoko rya Brazil uhereye hano Burundi.
📢 Ibiciro vya 2025 ku YouTube mu Brazil no mu Burundi
Kuva muri 2023, isoko rya digital marketing muri Brazil ryarahindutse cane, bigatuma ibiciro vy’ukwamamaza ku rubuga rwa YouTube bigira impinduka. Nk’umugura (advertiser) w’i Burundi, urashobora gukoresha uburyo bwa media buying butandukanye, ariko ugomba kwitwararika amafaranga y’ikirundi (BIF) hamwe n’amategeko yacu y’ubucuruzi.
Ibiciro vy’ukwamamaza ku YouTube muri Brazil muri 2025 bisanzwe bitandukana hakurikijwe uburemere bw’inyandiko (content category). Nk’akarorero:
- Ubucuruzi bw’ibikoresho vy’amashanyarazi (electronics) buragenda bwiyongera, ibiciro biri hagati ya 5,000 BIF na 20,000 BIF kuri 1,000 views.
- Amashusho y’abakinnyi b’imikino (gaming) nayo arakunzwe, akenshi ahendutse gato, hagati ya 3,000 BIF na 15,000 BIF kuri 1,000 views.
- Ibikoresho vy’ubuzima (health) hamwe n’imiti birahenda cane, ibiciro bishobora kugera kuri 25,000 BIF kuri 1,000 views.
Kubera ko YouTube Burundi itaragera ku rugero rwa Brazil mu gukoresha neza urubuga mu kwamamaza, gusaba ibiciro vyiza bisaba gukorana n’abajyanama b’imbere mu gihugu kimwe n’abahuza ba influencer bazwi nka “abigisha” b’imbuga nkoranyambaga.
💡 Uburyo bwo gukora media buying neza ku isoko rya Brazil uvuye Burundi
Mu gihe ugiye gukoresha YouTube advertising ku masoko ya Brazil, birakenewe kumenya ko hari uburyo bwinshi bwo kwishyura, nka:
- Mobile money (nk’ukoresha MTN Mobile Money cyangwa Airtel Money)
- Transfer bancaire
- Carte de crédit izwi mu Burundi nka Visa cyangwa MasterCard
Ukoresheje uburyo bworoshye bwo kwishyura, bifasha kugabanya igihe n’ibibazo mu gucunga ingengo y’imari.
Urugero rwa “Kigoma Tech Hub” rw’i Bujumbura rufashe urugero rwiza rw’abakoresha YouTube mu kwamamaza ibikoresho vy’ikoranabuhanga muri Brazil, aho bakorana n’ibigo nka “São Paulo Digital Agency” kugira ngo bashireho amavideo yamenyekanisha ibicuruzwa vyabo.
📊 Ibintu vy’ingenzi ku bakora marketing muri Burundi
- Gutegura amavideo y’ubwoko butandukanye: Mu 2025, guhindura amavideo ukurikije ibikundwa n’ababireba muri Brazil birakenewe. Nk’abakora ibijanye n’imideri (fashion) barakoresha abamenyeshamakuru b’ibibanza (influencers) bamenyereye amasoko ya Brazil.
- Kwumvira amategeko ya Brazil yo kwamamaza ku mbuga nkoranyambaga: Hari amategeko akomeye arengera abakoresha, nk’ukutavuga ibinyoma no gusaba uruhusha (consent) ku makuru y’abantu.
- Kwiga uburyo bwo gupima inyungu (ROI) hamwe no gukoresha ibikoresho vyo gukurikirana (tracking tools) bizotuma usobanukirwa neza igiciro c’ukwamamaza.
❗ Ibibazo abantu bakunze kubaza
1. Ni gute nakoresha YouTube Burundi kugira mpindure abareba ibidandazwa vyanje vyo muri Brazil?
Ushobora gukoresha ubuhinga bwa geo-targeting muri media buying ugahitamwo abareba baba muri Brazil, ariko ukayoborwa n’abahinga b’imbere muri Brazil kugira umenye neza amashusho n’inyandiko bihuye n’amasoko yabo.
2. Ni ibiki bigomba kuzirikanwa mu guhitamwo ibiciro vya YouTube advertising muri Brazil uvuye Burundi?
Ibitandukanya ibiciro ni ubwoko bw’inyandiko, igihe cy’ukwamamaza, hamwe n’ingano y’abareba. Ni ngombwa kandi kwitwararika uburyo bwo kwishyura nk’uko biri mu Burundi, kugira ntihagire ibigenda nabi.
3. Ni bande bashobora kunganira mu bikorwa vya media buying hagati ya Burundi na Brazil?
Hari abahuza b’imbuga nkoranyambaga b’i Bujumbura nka “Burundi Digital Connect” bafasha abacuruzi kugera ku masoko ya Brazil, bagakorana n’ibigo vy’imbere mu gihugu c’aho.
📢 Umusozo
Kuva ku wa 14 Mukakaro 2025, ibiciro vya YouTube advertising ku masoko ya Brazil birakomeza guhinduka, ariko abakora marketing bo mu Burundi bafise amahirwe akomeye yo gukoresha media buying neza kugira bongere inyungu zabo. Kubera ubuhinga bugezweho, uburyo bugezweho bwo kwishyura, hamwe no gukorana n’abahuza b’imbere mu Burundi no muri Brazil, ubucuruzi bwa digital burashobora kwiyongera cane.
BaoLiba izokomeza gukurikirana no gutangaza amakuru yose ajanye n’imigambi y’ukwamamaza ku mbuga nkoranyambaga muri Burundi, iryo ni ryo terambere ry’isoko rya influencer marketing muri twe. Mwese murakaza neza kuguma mudukurikira.