Mu 2025, Snapchat irakomeje kuba imwe mu nzira zikomeye zo kwamamaza mu bihugu vyinshi, harimwo na Burundi. Naho Burundi ifise uburyo bwayo bwihariye bwo gukorana n’abamamaza n’abaririmvyi b’ibikoresho vya digitale, kumenya neza Snapchat advertising mu gihugu c’Ubugiputa (Egiputa) birafasha cane abamamaza bo mu Burundi gushira mu bikorwa neza media buying no gukoresha neza amafaranga y’Ubwandi bw’2025 (2025 ad rates).
Uyu mwandiko uraza kugufasha kumenya ukuntu Egypt Snapchat advertising iboneka, ibiciro vyayo mu 2025, kandi ukore ukundi buhinga bugezweho mu Burundi kugira uzamure ubucuruzi bwawe biciye muri Snapchat Burundi.
📢 Ubushikiranganji bw’amasoko ya Snapchat mu 2025 muri Egiputa
Muri Egiputa, Snapchat iramenyekana cane, ikagira abakoresha benshi bakoresheje imbuga zabo. Mu 2025, ibiciro vy’ukwamamaza birahinduka bitewe n’iciciro c’isoko, ubwoko bw’inyandiko z’amamaza, n’igihe co kwamamaza.
Igiciro co kwamamaza ca Snapchat mu Egiputa kiratandukana bitewe n’icyiciro (all-category advertising rate card), aho ushobora kubona ibiciro bitandukanye ku:
- Amashusho yerekana ibintu (Snap Ads)
- Amashusho arimwo amajwi (Video Ads)
- Amashusho y’inyongera (AR Lenses)
- Amakuru yanditse (Sponsored Geofilters)
Ubwinshi bw’igihe urikumara kwamamaza, hamwe n’ubwoko bw’abakoresha urushiriza kugerako, vyose bigira ingaruka ku giciro co muri 2025.
💡 Uko abamamaza bo mu Burundi bashobora gukoresha Snapchat Egiputa mu 2025
Burundi ifise isoko rito ry’abakoresha Snapchat, ariko abahinga b’ubucuruzi bwa digitale barazi ko gukorana na Egiputa bishobora gutuma ubucuruzi bwawe buronka uburenganzira buhambaye bwo kwinjira mu masoko y’akarere.
Muri 2025, ibintu bigomba kwitonderwa:
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Ubwoko bw’inyandiko z’amamaza: Mu Burundi, abamamaza benshi bakunze gukoresha amashusho yerekana ibikorwa vyabo. Koresha Snapchat ads zifite amashusho afise ubuziranenge bwo hejuru kugira wongere igishika.
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Uburyo bwo kwishyura: Amafaranga y’amarundi (BIF) ashobora guhura n’ingorane zo kwinjira mu mafaranga y’amahanga. Ibi bisaba gukorana n’abahinga b’ubucuruzi bwa digitale mu Burundi bafise uburyo bwo kwakira amafaranga mu buryo bworoshye, harimwo Mobile Money nka M-Pesa ifise ubudandaji bukomeye.
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Gukorana n’abaririmvyi b’ibikoresho vya digitale: Abaririmvyi b’ibikoresho vya digitale n’abanyapolitike bazwi mu Burundi nka “Mugisha Jean Claude” bafise uburyo bwo gukurura abakurikira benshi ku mbuga za Snapchat. Gushira hamwe nabo mu bikorwa vyo kwamamaza birafasha cane.
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Kwubahiriza amategeko: Mu Burundi, amategeko ajyanye n’ukwamamaza mu buryo bwa digitale arakomeye. Ni ngombwa gukorana n’abashinzwe amatangazo kugira wirinde ibihano.
📊 Data no gusuzuma ibiciro vy’2025 mu 2025
Nk’uko bigaragara mu 2025, ibiciro byo kwamamaza muri Snapchat Egiputa biri hagati ya 20,000 BIF kugera kuri 150,000 BIF ku kiringo c’ukwezi, bitewe n’icyiciro c’amamaza ukoresha.
- Snapchat Ads zisanzwe zitangura ku kiringo ca 20,000 BIF
- Snapchat Video Ads zihenze cane, zigera kuri 120,000 BIF
- AR Lenses zihenze cane bitewe n’ubushakashatsi bukorwa, zishobora kugera ku 150,000 BIF
Burundi ifise amasezerano yihariye na ba rwiyemezamirimo b’ibikoresho vya digitale, nka “Ikaze Media” na “Bujumbura Digital Hub”, bafasha abamamaza kubona uburyo bwiza bwo kwinjira muri Snapchat Egiputa.
❗ Ibibazo abantu bakunze kubaza ku Snapchat advertising muri Egiputa
1. Ni gute nshobora gukoresha Snapchat Egiputa mu Burundi?
Ushobora gukoresha uburyo bwa media buying bukoresheje abacuruzi b’ibikoresho vya digitale bo mu Burundi bafise uburambe bwo gukorana na Snapchat Egiputa. Banabasha kugufasha mu kwishyura no gutegura ibikorwa bijanye n’amasoko.
2. Ni izihe mvo z’ingenzi zo gukoresha Snapchat mu kwamamaza muri 2025?
Mu 2025, gukoresha Snapchat mu kwamamaza bifasha kugera ku rubyiruko rw’akarere, kwerekana amashusho afise ubuziranenge, hamwe no gukoresha ubuhinga bwa AR (Augmented Reality) mu kwerekana ibikoresho vy’ubucuruzi.
3. Ni gute ibiciro vya Snapchat Egiputa bihagaze muri 2025?
Ibiciro bitewe n’igihe, ubwoko bw’amamaza, hamwe n’uburyo bwo kugera ku bakiriya. Mu Burundi, ibiciro bitangura ku 20,000 BIF kandi bishobora kugera hejuru bitewe n’ubwoko bw’amamaza ushaka.
📢 Imvo zo gukurikiranira hafi amavugurura mu Burundi
Mu 2025, Burundi iragenda irushiriza kumenya Snapchat Burundi nk’ishirahamwe rihuza abamamaza n’abaririmvyi b’ibikoresho vya digitale. Egypt Snapchat advertising itanga uburyo bwiza bwo kwinjira mu masoko y’akarere, ariko bisaba gusobanukirwa neza ibiciro n’inyungu zayo.
Nk’uko tubibona muri 2025, abamamaza bo mu Burundi barakwiye gukorana n’abahinga b’ubucuruzi bwa digitale bafise uburambe mu media buying kugira baronke umusaruro mwiza.
BaoLiba izokomeza gukurikirana no gutangaza amakuru mashasha ya Burundi mu bijanye n’ubucuruzi bwa digitale, mwebwe murakaza neza ku gukurikira amakuru yacu!