Mu 2025, iyo tuvuga kuri WhatsApp ubukangurambaga mu karere ka Burundi na Tanzania, ntitwokwibagirwa ukuntu isoko ry’ivyo vyuma rikomeje guhindura isura yaryo. Nk’umucuruzi canke umumenyeshamakuru muri Burundi, kumenya neza ibiciro vy’ubukangurambaga ku mbuga nkoranyambaga nka WhatsApp ni ingenzi cane kugira ngo utere intambwe mu kwagura ibikorwa vyawe.
📢 Imiterere y’isoko rya WhatsApp mu Burundi na Tanzania
Mu Burundi, WhatsApp ni rumwe mu mbuga zikomeye zikoreshwa cane n’abantu benshi, mu gihe Tanzania nayo ifise isoko rinini ryo gukoresha WhatsApp. Abantu barenga 70% b’abirundi n’abatanzania bakoresha WhatsApp buri munsi, bityo ubu buryo bwo kwamamaza burafise akamaro kanini mu kwinjiza abakiriya bashasha.
Nk’uko dushobora kubona muri 2025, Tanzania digital marketing irakomeza kwiyongera, naho WhatsApp Burundi nayo ikura ku bwinshi bw’abayikoresha, bigatuma ibiciro vy’ubukangurambaga bihinduka. Abacuruzi muri Burundi barakwiye kwiga uburyo bwo guhuza neza uburyo bwo guha amakuru abakiriya babo biciye kuri WhatsApp, bakoresheje uburyo butandukanye nk’ubutumwa bugufi, amatsinda, hamwe n’amashusho.
💡 Uko wakoresha neza WhatsApp mu Burundi
Mu Burundi, uburyo bwo kwishyura bworoshe burafasha cane mu guha agaciro ibikorwa vyawe. Amafaranga akoreshwa ni Franc Burundais (BIF), kandi imishinga myinshi y’ubukangurambaga ikoresha uburyo bwa Mobile Money nka M-Pesa hamwe na Lipos, bituma ibikorwa vy’ubukangurambaga biba vyoroheje.
Nk’urugero, umumenyeshamakuru nka Jean Bosco Niyonkuru wo mu gisagara ca Bujumbura yerekana ukuntu gukoresha WhatsApp mu kwagura ubukangurambaga vyamufashije kugera ku bantu barenga ibihumbi 50 mu kwezi kumwe, biciye mu mbuga nkoranyambaga no mu matsinda asanzwe.
📊 2025 Tanzania WhatsApp Ubukangurambaga Ibiciro
Ibiciro vy’ubukangurambaga vy’inyuma kwa WhatsApp muri Tanzania biratandukanye bitewe n’ubwoko bw’ubukangurambaga:
- Ubukangurambaga bwohereza ubutumwa bukoreshejwe WhatsApp Broadcast: USH 250,000 – 400,000 ku butumwa bumwe
- Amatsinda y’imbere mu gihugu: USH 150,000 – 300,000 ku matsinda agera kuri 10
- Amashusho n’amajwi: USH 500,000 – 800,000 ku kiganiro kimwe
- Ibikoresho vy’ubucuruzi vyihariye (WhatsApp Business API): Bihendutse ku bintu binini, ariko bisaba amafaranga y’ugushiraho no gukoresha buri kwezi
Muri Burundi, ibiciro bisa n’ibi ariko hariho ugutandukana gato bitewe n’imikorere y’isoko hamwe n’amategeko y’igihugu. Nk’urugero, ibiciro bishobora kuba hagati ya 350,000 BIF na 700,000 BIF ku bikorwa binini vy’ubukangurambaga.
❗ Amategeko n’umuco mu gukoresha WhatsApp mu Burundi
Burundi ifise amategeko akomeye ku bijanye no gukoresha amakuru bwite, ukugura no kugurisha ubukangurambaga. Abacuruzi basabwa kwitondera amategeko y’ubwirinzi bw’amakuru (privacy) no gutanga ubutumwa butagira icikizi.
Nk’uko tubisanga mu mategeko ya 2025, abacuruzi bagomba kwemeza ko ubutumwa bwabo butabangamira umuco w’igihugu kandi bukubahiriza amategeko y’icubahiro ry’abantu.
📈 Media buying muri WhatsApp Burundi
Mu vy’ukuri, media buying (ugura umwanya wo kwamamaza) muri WhatsApp Burundi irahera ku kuganira n’abayobozi b’amatsinda, abamenyeshamakuru, hamwe n’abafise impamvu zo gukoresha WhatsApp mu buryo bwagutse. Hariho na platform nka BaoLiba zifasha abacuruzi kugura umwanya mu buryo bworoshe kandi buteguwe neza.
Mu 2025, ibiciro bigenda bihinduka bitewe n’ubwinshi bw’abakoresha, uburyo bwo kwishyura, hamwe n’ubwoko bw’ubukangurambaga ushaka gukoresha. Nk’umucuruzi muri Burundi, ni ingenzi gukorana n’abafise ubumenyi mu gikorwa ca media buying kugira ngo uhamye ko amafaranga yawe akoreshwa neza.
📢 Ibibazo bisanzwe abantu babaza (People Also Ask)
Ni gute WhatsApp advertising ikora mu Burundi?
WhatsApp advertising mu Burundi ikora biciye mu kohereza ubutumwa bugufi, guhuriza abantu mu matsinda, no gukoresha WhatsApp Business API kugira utange amakuru y’ubucuruzi ku buryo bwihariye ku bakiriya.
Ni ibihe biciro bisanzwe muri 2025 ku bukangurambaga bwa WhatsApp muri Tanzania?
Ibiciro muri 2025 mu Tanzania biratandukana kuva ku USH 150,000 ku matsinda ntoya kugera ku USH 800,000 ku mashusho n’amajwi y’ubukangurambaga. Muri Burundi, ibiciro bimeze neza hagati ya 350,000 BIF na 700,000 BIF.
Ni gute media buying ikora ku mbuga za WhatsApp mu Burundi?
Media buying muri WhatsApp Burundi ikorwa n’abacuruzi bagura umwanya mu matsinda, ku mbuga za WhatsApp Business API, no ku bantu bazwi ku mbuga nkoranyambaga. Gukorana na platform nka BaoLiba birorohereza iki gikorwa.
💡 Umwanzuro
Nk’uko tubibona mu 2025, WhatsApp advertising muri Tanzania na Burundi iratanga amahirwe akomeye ku bacuruzi n’abamenyeshamakuru. Kubera ko isoko rihinduka umunsi ku wundi, kumenya neza ibiciro vy’ubukangurambaga hamwe n’ukuntu ushobora gukora media buying neza ni intwaro y’ingenzi mu gutsinda.
BaoLiba azokomeza gukurikirana no gutanga amakuru mashasha ku bijanye n’amasoko ya Burundi ku bijanye no kwamamaza ku mbuga nkoranyambaga. Ntimuzotegereze, mwiyandikishe kandi mukurikirane amakuru yacu kugira ngo mwungukire ku mahirwe yose arimwo.
Murakoze cane!