2025 Uganda WhatsApp Ubushikiranganji bwamatangazo hamwe nibigize ibiciro

Ibijanye n’Uwanditse

MaTitie

Igitsina: Gabo

Incuti yiwe yihariye: ChatGPT 4o

Uburyo bwo kumuvugisha: [email protected]

MaTitie ni umwanditsi akorera kuri BaoLiba, yandika ibijanye na marketing y’abamenyeshamakuru hamwe na ikoranabuhanga rya VPN.
Afise intumbero yo kubaka urunani mpuzamakungu rw’abamenyeshamakuru — aho abaremesha n’abashoramari bava mu Burundi bashobora gukorana ata nkomyi, haba ku mipaka canke ku rubuga.
Ahora ararondera, yiga kandi aragerageza hamwe n’ubwenge bw’ubukorano (AI), SEO na VPN, kugira ngo afashe abanyaburundi gushikira amahirwe yo kwaguka ku rwego mpuzamakungu — uva mu Burundi uja mw’isi yose.

Muri 2025, WhatsApp irakomeje kuba urubuga rukomeye mu Burundi no muri Uganda mu bijanye no kwamamaza. Kuva muri 2025年6月, ubusanzwe Burundi butanguye kwinjira mu gihe ciza c’ubucuruzi bwa “WhatsApp advertising” bwuzuye, aho abakunzi be n’abadandaza bafise amahirwe yo gukoresha ubu buryo mu buryo bworoshye kandi bwihuta. Uyu mwandiko uribanda ku biciro vy’amatangazo ya WhatsApp muri Uganda, ariko wubakiye ku isoko rya Burundi, kugira ukoreko neza uburyo bwo kugura amatangazo mu buryo bwa “media buying” hamwe n’ukuntu ubushikiranganji buhura n’isi ya digital marketing muri aka karere.

📢 Isoko rya WhatsApp muri Burundi na Uganda

WhatsApp ni urubuga rukomeye mu Burundi. Abantu barenga 80% bakoresha telefoni ngendanwa, kandi benshi muri bo bakoresha WhatsApp nk’imenyekanisha n’itumanaho rya mbere. Ku rundi ruhande, Uganda nayo ifise isoko rinini rikoresha WhatsApp, bisigura ko abahinga ba marketing bashobora kwinjira mu masoko yombi bafise akarusho gakomeye.

Muri Burundi, uburyo bwo kwishyura bworoshye nka Mobile Money (nk’ukwiyandikisha kuri Airtel Money na M-Pesa) burafasha cane mu gushira mu bikorwa amatangazo ya WhatsApp. Ibiciro bisanzwe bigenzurwa n’amafaranga y’ikibindi (Burundi Franc – BIF), ariko abakoresha benshi barakorana n’amafaranga ya Uganda shilling iyo bakora “cross-border media buying.”

💡 Ibigize ibiciro vya WhatsApp Advertising muri Uganda 2025

Kuva muri 2025年6月, ibiciro vy’amatangazo ya WhatsApp mu Uganda biri mu ntera itandukanye bitewe n’iciyumviro c’itangazo, igice c’isoko, hamwe n’uburemere bw’ukwo kwamamaza. Uko bimeze muri 2025 ad rates birahinduka buhoro buhoro, ariko aha hari incamake y’ibiciro bikunze kuboneka:

• Amatangazo y’amagambo (chat message ads): hagati ya 5000 UGX na 15000 UGX ku butumwa bumwe (buriya ni igiciro c’ukuri ku bantu benshi mu masoko y’abatari benshi cyane).
• Amatangazo y’amashusho (video ads): hagati ya 20000 UGX na 60000 UGX ku minota 30 y’amashusho.
• Amatangazo y’ibicuruzwa (product catalog ads): bihenda cane, hagati ya 100000 UGX na 300000 UGX bitewe n’uburemere bw’isoko.

Ibi biciro bikoreshwa n’abadandaza benshi bo muri Uganda, ariko kandi bikaba na “benchmark” nziza ku bakoresha ba Burundi bashaka kwagura ibikorwa vyabo muri aka karere.

📊 Ukuntu wa Burundi ashobora gukoresha WhatsApp advertising neza

Kubera ko Burundi ifise imiterere y’isoko idasanzwe, abakoresha WhatsApp advertising bagomba gufata ingingo zikurikira mu buryo bwa media buying:

1. Gushaka abamenyeshamakuru b’imbere mu gihugu: Nk’akarorero, umunyamakuru w’umurwi wa “Ikaze Digital” ashobora gufasha mu gukwirakwiza ubutumwa kuva ku isoko ryo muri Uganda bajya ku ryo Burundi. Ibi bifasha kwirinda ibibazo vy’amategeko hamwe n’umuco.

2. Kuvugurura uburyo bwo kwishyura: Kubera ko Mobile Money ari yo nzira isanzwe mu kwishyura, bikwiye gukoresha uburyo bwo kohereza amafaranga burimwo Airtel Money na M-Pesa, ariko hakiyongerako uburyo bwo gusubiza amafaranga mu mafaranga y’igihugu ca Burundi (BIF).

3. Gukoresha ubuhinga bwa SEO mu gucunga ubutumwa: Abadandaza barakwiye guhuza amagambo akora neza mu Burundi (nk’ijambo “WhatsApp Burundi”) mu buryo bwo kuzamura uburanga bw’amatangazo ku mbuga nkoranyambaga zigezweho.

💡 Urugero rw’ishirahamwe ry’ubucuruzi muri Burundi

Isosiyete yitwa “Burundi Connect” ikora mu bikorwa vya digital marketing ifise uburambe bwo gukoresha WhatsApp advertising mu kwamamaza ibicuruzwa vyayo mu buryo bwa “all-category” (amateka yose y’amatangazo). Iyi sosiyete ikoresha “media buying” ikomeye, ikorana n’abahinga bo muri Uganda kugira ibiciro birushirizeho kuba vyiza kandi ibashe kugera ku bantu benshi.

❗ Ibibazo bikunze kubazwa (People Also Ask)

1. Ni gute WhatsApp advertising ifasha abakoresha bo muri Burundi?

WhatsApp advertising ifasha abakoresha muri Burundi kugera ku bakiriya babo mu buryo bwihuse, bukoresha ubutumwa bugufi, amashusho, n’ibicuruzwa vyerekana amafoto n’amashusho, bigatuma ubutumwa bugera ku bantu benshi batandukanye kandi mu gihe gito.

2. Ni ibihe biciro vy’ingenzi muri 2025 byo kwamamaza ku WhatsApp muri Uganda?

Ibiciro biratandukanira bitewe n’ubwoko bw’itangazo: ubutumwa bw’amagambo hagati ya 5000 na 15000 UGX, amashusho hagati ya 20000 na 60000 UGX, n’amatangazo y’ibicuruzwa hagati ya 100000 na 300000 UGX ku minota 30.

3. Ni gute bashobora kwishyura amatangazo ya WhatsApp muri Burundi?

Abakoresha muri Burundi bakoresha Mobile Money nka Airtel Money na M-Pesa, barashobora kwishyura muri UGX bakoresheje uburyo bwo guhererekanya amafaranga bwemewe, hanyuma amafaranga akavunjwa mu mafaranga y’ikibindi (BIF).

📢 Umwanzuro

Mu mwaka wa 2025, WhatsApp advertising irakomeza kuba uburyo bwiza kandi bwihuta bwo kwamamaza mu karere ka Burundi na Uganda. Ku bakoresha bo muri Burundi, kumenya “2025 ad rates” hamwe no gukoresha ubuhinga bwa “media buying” buhuye n’umuco hamwe n’amategeko y’aho bizotuma ugira ubushobozi bwo kugera ku banywanyi benshi no gushikira inyungu nziza.

BaoLiba izokwama ivugurura amakuru yerekeye isoko rya Burundi hamwe n’ubuhinga bushasha mu bijanye n’ukwamamaza kw’abashikiranganji b’amasoko, murakaza neza mukomeze muturikirane.