Ku mwaka wa 2025, WhatsApp irakomeza kuba umuyaga mu Burundi mu rwego rw’ubucuruzi. Abanywanyi benshi ba WhatsApp hamwe n’iterambere rya murandasi biduha amahirwe yo gukora ubucuruzi bwagutse, kandi twe nk’abacuruzi n’abamamaji tugomba gukoresha neza iyi platform. Muri iyi nkuru, tugiye kurebera hamwe ibiciro vya 2025 ku matangazo ya WhatsApp mu gihugu ca United Arab Emirates (UAE), uko twabishira mu bikorwa mu Burundi, hamwe n’uko dukoresha neza WhatsApp mu bikorwa vyacu vy’ubucuruzi bw’ikoranabuhanga (digital marketing).
📢 Ibikenewe kumenyekana ku bijanye na WhatsApp Advertising ku mwaka wa 2025
WhatsApp ni imwe mu mbuga z’itumanaho zikoreshwa cane mu Burundi, hamwe n’abarenga ibihumbi 800 bakoresha WhatsApp buri musi. Kubera ko uburyo bwo kwamamaza kuri WhatsApp bukurikirana uburyo bwihariye bwo kohereza ubutumwa, guhamagara ibice bitandukanye vy’abakoresha, hamwe no gukorana n’abahinga ba media buying (ugucungera guhingura amatangazo), ni ngombwa kumenya ibiciro n’amategeko y’aho ushaka kwamamaza.
💡 Ubwoko bw’amatangazo ashobora gukoreshwa
Mu mwaka wa 2025, muri UAE, WhatsApp advertising irimo:
- Amatangazo y’ubutumwa bwanditse (text ads) afasha kugera ku bakiriya mu buryo bwihuse
- Amashusho (video ads) n’amafoto (image ads) bifasha gufata amaso y’abakiriya
- Ubutumwa bwo guhamagara (call-to-action messages) bufasha kugurisha vuba
Iki ni ikintu gikenewe kumenya mu Burundi kuko benshi mu bacuruzi bacu bakunda gukorana n’abanyamakuru b’imbuga ngurukanabumenyi (influencers) cane barimwo abamenyekanisha ibicuruzwa ku WhatsApp.
📊 Ibiciro vya 2025 ku matangazo ya WhatsApp muri UAE
Ibiciro vyo kwamamaza ku WhatsApp muri UAE biratandukanye cane bitewe n’ubwoko bw’itangazo, ubwinshi bw’abakoresha bigenewe, n’igihe itangazo rimara. Reka turebe ingero z’ingenzi:
- Ubutumwa bw’inyandiko (text message ads): 0.05 USD ku muntu umwe (ariko mu Burundi, bishobora guhinduka bitewe n’ivunjisha rya franc burundais – BIF)
- Amashusho n’amafoto: hagati ya 0.10 – 0.30 USD ku kugera ku muntu umwe
- Ubutumwa bwo guhamagara: 0.15 – 0.50 USD ku mugambi
Uku ni ukuntu amafaranga yinjira mu buryo bwa media buying mu buryo bw’isi yose, ariko mu Burundi, twashobora gukoresha uburyo bwo kwishyura hakoreshejwe Mobile Money nka mPesa Burundi, cyangwa EcoCash kugira ngo tworoherezwe.
💡 Uko dukoresha WhatsApp Advertising mu Burundi
Ku bakiriya bo mu Burundi, WhatsApp advertising ni uburyo bwiza kuko hariho imfungurwa nyinshi ku bijanye no gukoresha mobile phone. Birakenewe gukoresha uburyo bwo kwandikisha abamamaza (subscribers) no kwemeza amategeko y’igihugu ku byerekeye itumanaho ry’amafaranga no kurinda amakuru (data privacy).
Urugero rwiza ni nka “Ikigo c’Ubuvuzi ca Mugenzi” c’uwitwa Jean Bosco, yakoresheje WhatsApp advertising mu kugurisha serivisi z’ukwivuza ku biciro bihendutse kandi yinjije abakiriya bashasha. Ku rundi ruhande, abamamaji nka “Aline Marketing” barakoresha uburyo bwa media buying kugira ngo bamenyekanishe ibicuruzwa vyabo ku bantu benshi mu gihe gito.
📢 Amategeko n’umuco vyo kwitondera
Muri Burundi, amategeko y’uburyo bwo kwamamaza agomba gukurikizwa neza kugira ngo hatagira ikibazo. Hariho amategeko y’itumanaho hamwe n’ayo kurinda amakuru (data protection laws) asaba ko umucuruzi asaba uburenganzira ku bakiriya mbere yo kubandikira ubutumwa. Ni ngombwa kandi kumenya umuco w’akarere, nk’uko abantu bakunze guca mu mucyo kandi bagahabwa amakuru mu buryo bworoshye.
📊 Data n’ibindi bipimo ku 2025 muri Burundi
Nk’uko tubibona muri 2025, 2025 mu kwezi kwa 6, ubukoresha bwa WhatsApp mu Burundi burikomeza kwiyongera, aho abantu barenga 70% bakoresha telefoni z’ubwenge. Ubu buryo butuma WhatsApp advertising iba nziza ku bikorwa vy’ubucuruzi butandukanye.
FAQ (Abantu bibaza)
1. WhatsApp advertising irakora gute mu Burundi?
WhatsApp advertising mu Burundi ikora biciye mu kohereza ubutumwa bwanditse, amashusho, n’ubutumwa bwo guhamagara ku bantu benshi bakoresha WhatsApp. Biroroshye gukoresha Mobile Money mu kwishyura.
2. Ni gute Nashobora kubona ibiciro vya WhatsApp advertising vyo muri UAE?
Ibiciro biri ku rubuga rwa BaoLiba no kuri website za UAE, ariko birashobora guhinduka bitewe n’ivunjisha n’uburyo bwo kwishyura muri Burundi.
3. Ni uwuhe mwanya wa media buying muri WhatsApp advertising?
Media buying ni uburyo bwo kugura umwanya w’itangazo ku mbuga zitandukanye, harimo WhatsApp, kugira ngo ubutumwa bwacu bugere kugera abantu benshi bashoboka ku giciro gikwiye.
❗ Inama z’ingenzi ku bacuruzi bo mu Burundi
- Gushira imbere amategeko y’igihugu ku bijanye n’itumanaho
- Gukoresha uburyo bwizewe bwo kwishyura nka Mobile Money
- Gushaka abahinga ba media buying bamenyereye isoko ry’imbere mu gihugu no hanze
- Kwiga ku mico y’abakiriya no gukoresha uburyo bw’itangazo bworoshe kandi bushishikaje
BaoLiba izokomeza kuvugurura amakuru y’amasoko y’ubucuruzi bwa WhatsApp mu Burundi, turabatumira gukurikira amakuru yacu kugira ngo mukomeze kunguka ubumenyi bwisumbuye.
BaoLiba izoguma ari umufasha wanyu mu gucungera no guteza imbere ibikorwa vy’ubucuruzi hakoreshejwe WhatsApp na media buying mu Burundi no kw’isi yose. Mugumye mukurikirane amakuru mashasha!