Mu mwaka wa 2025, gushira amafaranga ku bikorwa vya Pinterest mu gihugu ca United Arab Emirates (UAE) biragenda bitera imbere cane, kandi biratanga akaryo gakomeye ku bazoshira imbere ibikorwa vyabo vy’ubucuruzi. Nk’umucuruzi canke umumenyeshamakuru wo muri Burundi, kumenya neza uko ibintu bihagaze ku isoko rya Pinterest advertising muri UAE birafasha gushira mu ngiro imigambi yanyu y’ukwiyamamaza mu buryo bwa media buying. Muri ino nyandiko, tugiye kuganira ku 2025 ad rates, uburyo bwo gucunga amafaranga, hamwe n’uburyo bwo gukoresha Pinterest Burundi mu buryo bwa digital marketing, tukibanda ku buryo bushobora gufasha abacuruzi b’i Burundi gusohora neza ibikorwa vyabo.
📢 Ico bisobanura kuri Pinterest advertising muri UAE mu 2025
Pinterest ni urubuga rushasha rufasha abantu gushaka ivyiyumviro vyo kwiyubaka, kwiga, no kugura ibintu bitandukanye. Mu mwaka wa 2025, United Arab Emirates ni kimwe mu bihugu bifise isoko rikomeye cane rya Pinterest advertising. Uburyo bwo gutanga amatangazo (advertisement) butandukanye cane, kandi ibiciro vyabwo (ad rates) biratandukanye bitewe n’iciciro c’isoko, ubwoko bw’itangazo, hamwe n’igihe co kwerekana.
Nk’umutunzi w’ikigo c’i Burundi co mu gisata c’ubucuruzi, ushobora kwitega ko 2025 ad rates za Pinterest muri UAE ziri hagati y’amadorari 0.20 USD kugera 2.50 USD kuri click imwe (CPC – co guhamagara ku nyandiko) canke impressions (CPM – co kwerekana itangazo ku bantu 1000). Ibi biratandukanye n’ibiciro biri ku isoko rya Burundi, aho uburyo bwo kwerekana amatangazo bukunze kuba buhendutse cane kubera isoko rito.
💡 Uburyo bwo gukoresha Pinterest Burundi mu gutunganya media buying
Muri Burundi, gushira imbere Pinterest advertising bisaba kuba wumva neza uburyo bwo gucunga amafaranga yawe. Kubera ko ifaranga rya Burundi ari Franc Burundais (BIF), birakenewe gukoresha uburyo bwo guhinduranya amafaranga neza igihe uriko urategura kampanye zo muri UAE.
Ababigize umwuga muri Burundi, nka “Ikigo c’Ubucuruzi ca Kayanza” canke umumenyeshamakuru wamenyekanye nka “Clarisse Niyonzima” bakunze gukoresha uburyo bwo kwishyura hakoreshejwe ikoranabuhanga nka Mobile Money (MTN Mobile Money, Airtel Money) hamwe na Banki ya ECOBANK kugira ngo batangure kampanye zabo ku mbuga za Pinterest.
Ubwitonzi mu guhitamwo amahitamwo y’abakoresha (audience targeting) hamwe no kugenzura neza ibiciro (bid strategy) ni bimwe mu bintu nyamukuru bigira uruhara mu gutuma ibikorwa vyawe bihitamwo gutanga inyungu nyinshi. Ukoresha media buying muri Pinterest y’i UAE, ugomba kugenzura neza ibiciro vya buri category y’itangazo kugira ngo utarenza ingengo y’imari yawe.
📊 Ibiranga 2025 Pinterest advertising mu isoko rya UAE
Kuva mu kwezi kwa Kamena 2025, isoko rya Pinterest advertising muri UAE rirerekana ibintu bikurikira:
- Ibiciro vyinshi bitewe n’uruhande rw’itangazo: Amatangazo yerekana ibicuruzwa (product ads) afise ibiciro biri hejuru kurusha amatangazo y’ibitekerezo (idea pins).
- Uburyo bwinshi bwo kwishyura: Abacuruzi bo muri UAE barashobora gukoresha amakarata y’ishirahamwe (credit card), PayPal, hamwe n’uburyo bwa Banki mu kwishyura.
- Kugira abamamazamakuru b’abahanga: Hariho abamenyeshamakuru bo muri UAE bakoresha Pinterest mu buryo bwa influencer marketing, nk’umumenyeshamakuru “Sarah Al Amiri” wamenyekanye mu gushira imbere ibicuruzwa vy’ubwiza n’ikoranabuhanga.
Kuri abacuruzi b’i Burundi, ibi bisobanura ko hari akaryo gakomeye ko kwinjira mu isoko rya UAE binyuze mu gukorana n’abamamazamakuru (influencers) b’i UAE no gukoresha amahitamwo y’amatangazo afise agaciro kanini.
❗ Ibintu ugomba kwitaho mu gukoresha Pinterest advertising muri UAE nk’umucuruzi wo muri Burundi
- Amategeko y’ubucuruzi: UAE ifise amategeko akomeye ku bijanye n’ukumenyekanisha ibicuruzwa, ni ngombwa kwitondera politiki z’ico gihugu ku bijanye n’ukwiyamamaza.
- Ururimi: Nubwo Pinterest ifise uruhande rw’Ikirabuhanga (interface) ruvuga Icyongereza, kwitondera gukoresha amagambo yoroheje kandi asobanutse bizotuma ibikorwa vyawe bikurura abantu benshi.
- Kumenya amasoko: Gukoresha Pinterest Burundi mu guhuza n’abakiliya bo muri UAE bisaba kumenya neza amasoko y’aho, kandi ukirinda gutegereza ibintu vyinshi.
### Abantu bakeneye kumenya
1. Ni gute Pinterest advertising ishobora gufasha abacuruzi b’i Burundi kugera ku isoko rya UAE?
Pinterest advertising itanga uburyo bwiza bwo kwerekana ibicuruzwa ku bantu benshi batandukanye, cyane cane abashaka ibintu nshasha. Kwohereza amatangazo yo mu bwoko butandukanye muri UAE bishobora gufasha abacuruzi b’i Burundi kwagura isoko ryabo no kubona abakiriya bashasha.
2. Ni ibiki bigomba kwitonderwa mu gukoresha Pinterest Burundi ku bikorwa vya media buying?
Kwiga neza ibiciro vya 2025 ad rates, gutegura neza ingengo y’imari, no gukoresha uburyo bwo kwishyura bwizewe ni bimwe mu bigomba kwitonderwa. Kandi, guhitamwo neza abamamaza (influencers) n’abakoresha Pinterest mu buryo bukwiye biratanga inyungu.
3. Ese hariho ubunararibonye bw’abacuruzi b’i Burundi bakoze marketing muri UAE bifashishije Pinterest?
Yego, hariho, nk’urugero, ikigo “Bujumbura Fashion” cyahungutse gukorana n’abamamaza b’i UAE bifashishije Pinterest mu 2024 maze bigira ingaruka nziza mu kugurisha ibicuruzwa byabo ku isoko ry’imbere mu gihugu ca UAE.
🎯 Gusozera
Muri make, 2025 United Arab Emirates Pinterest All-Category Advertising Rate Card iratanga amahirwe akomeye ku bacuruzi b’i Burundi bashaka kwagura ibikorwa vyabo mu karere k’Uburaya bwo Hagati. Kugira ube umushikiranganji mwiza w’amakuru y’isoko, ugomba gusobanukirwa neza ibiciro, uburyo bwo kwishyura, hamwe n’amategeko y’aho.
Ngo ugire ihangiro muri Pinterest advertising, fata umwanya wo gukorana n’abamamaza b’aho (influencers) no gucunga neza amafaranga ukoresha muri media buying.
BaoLiba izokomeza kugukurikirana no kuvugurura amakuru yerekeye urwego rwa netiweki y’abamamaza hamwe n’uburyo bushasha bwo kwinjira mu masoko ya digital marketing muri Burundi. Mwese murakaza neza kuza gukurikira amakuru yacu mashasha.