Mu gihe isi yose iriko irahinduka vuba mu bijanye n’ukumenyekanisha ibimenyetso, Burundi nayo ntishobora gusigara inyuma. Kuva 2025, urubuga rwa Snapchat rukomeje kuba urwo gushingirako ku bakiriya n’abanywanyi b’ibigezweho, naho urutonde rw’ibiciro vy’ubwishikirize (advertising rate card) rwa China ku Snapchat rwagiye ruvugururwa. Uyu munsi turavugana ku buryo abakora ubucuruzi n’ababaye abamenyeshamakuru (influencers) bo muri Burundi bashobora gukoresha neza Snapchat mu kumenyekanisha ibikorwa vyabo, bakagira ico bamenya ku biciro vy’2025, n’ukuntu bigira ingaruka ku isoko rya Burundi.
📢 Imyitwarariko mu guha agaciro Snapchat ku isoko rya Burundi
Muri 2025, Snapchat ni kimwe mu bitangazamakuru vy’imbere mu gihugu c’Ubushinwa (China digital marketing) bifise amahirwe akomeye yo kugera ku bantu batari bake. Naho Burundi idafise urubuga rwa Snapchat rwihariye, benshi mu bakeneye kumenyekanisha ibikorwa vyabo barashobora kwinjira muri uru rubuga biciye ku buryo bworoshe bw’iyubahirizwa ry’amategeko y’Ubushinwa no kwitwararika ibijanye n’amategeko y’aho batuye.
Burundi ifise isoko ryiza ry’abakoresha imbuga ngurukanabumenyi nka WhatsApp, Facebook, na Instagram, ariko Snapchat iratanga uburyo budasanzwe bwo kugera ku rubyiruko, abamaze kwiga, hamwe n’abazi ikoranabuhanga. Mu 2025, urubuga rwa Snapchat ruzogira uruhara runini mu guha abamenyeshamakuru b’Aburundi (Snapchat Burundi) uburyo bwo gushira ibikorwa vyabo ku mugaragaro no gukora ubucuruzi bwagutse.
📊 2025 Snapchat Ubwishikirize Bwose Bwibiciro (All-Category Advertising Rate Card)
Ukuntu ubwishikirize bw’ikimenyetso kibereye (Snapchat advertising) buhendwa muri 2025 buratandukanye cane n’ukuntu vyari bimeze mu myaka iheze. Muri make, ibi ni bimwe mu biciro vy’ingenzi biri ku rutonde rwa China:
- Imyidagaduro y’amashusho (Video Ads): 500,000 BIF – 2,000,000 BIF ku minota 15
- Ibimenyetso vy’inyandiko (Snap Ads): 300,000 BIF – 1,200,000 BIF ku minota 10
- Ibikorwa vy’imyidagaduro (Sponsored Lenses): 1,000,000 BIF – 3,000,000 BIF ku minsi 7
- Ibikorwa vy’amamaza yihariye (Custom Geofilters): 200,000 BIF – 800,000 BIF ku munsi
Ibi biciro bishingiye ku vyegeranyo vyakozwe muri 2025, kandi birashobora guhinduka bitewe n’ubwoko bw’isoko, igihe cyo kumenyekanisha, hamwe n’uburyo bwo kugura ibimenyetso (media buying). Ibi rero biratanga amahirwe y’ukumenyekanisha ibikorwa vyanyu mu buryo buhendutse kandi butanga inyungu.
💡 Imyimenyerezo y’ukuntu abakora ubucuruzi bo muri Burundi bashobora gukoresha Snapchat
Abakora ubucuruzi bo muri Burundi nka Brarudi, Telecom Burundi, canke abamenyeshamakuru nka Diane Niyonkuru barashobora gukoresha izi ngingo kugira ngo bafate akaryo ka Snapchat:
- Koresha Snap Ads kugira wongere ubucuruzi bwawe ku rubyiruko rw’i Bujumbura n’ahandi.
- Fungura amaperereza yihariye (custom geofilters) ku birori vy’akarere canke ibikorwa vy’umuryango.
- Shira amashusho yerekana uburyo bwo gukoresha ibicuruzwa byawe ukoresheje video ads zifise ubuziranenge buhanitse.
- Korana n’abamenyeshamakuru bo muri Snapchat Burundi kugira ubone abahagarariye neza ikimenyetso cawe (brand ambassadors).
📊 Ibiganiro ku bijanye n’ukugura ibimenyetso (media buying) ku Burundi
Ku bijanye no kugura ibimenyetso ku Burundi, birakenewe ko abakiriya bamenya ko uburyo bwinshi bwo kwishyura bukorerwa mu mafaranga y’akarere (Burundi Francs, BIF), hakaba hanakoreshwa uburyo bw’ikoranabuhanga nka Mobile Money, MTN Money, na Airtel Money, bikaba vyoroshe kwinjiza amafaranga mu buryo bwizewe kandi bwihuse.
Ubushakashatsi bwerekana ko abakiriya benshi bo muri Burundi bifuza uburyo bworohereza kwishyura, kandi media buying ikaba igomba guca mu nzira zemewe n’amategeko y’igihugu, nka Reta y’Uburundi ibona neza ko ibikorwa vyose bijanye n’icandikiro ry’amamaza biba bishigikiwe n’amategeko.
📢 Marketing Trends muri 2025 ku Burundi
Kugeza muri 2025/06, isoko rya Burundi rigenda rihinduka mu buryo bugaragara. Abakoresha Snapchat benshi bariko bariyongera, kandi abacuruzi barakoresha uburyo bwo gukorana n’abamenyeshamakuru (influencers) babifashijwemo n’ubuhinga bwo kugura ibimenyetso (media buying) mu buryo bwa digital.
Ibikorwa vyinshi vy’ubucuruzi muri Burundi biragenda bishira imbere gukoresha uburyo bwa Snapchat kugira babone abaguzi bashasha mu rubyiruko, bigatuma 2025 iba umwaka w’ihinduka mu bijanye no kumenyekanisha ibikorwa binyuze muri Snapchat.
❓ Abantu Bibaza
Ni gute nshobora gutangura gukoresha Snapchat mu kumenyekanisha ubucuruzi bwanje muri Burundi?
Ugomba gufungura konti ya Snapchat, ukamenya neza urutonde rw’ibiciro vya 2025, ukabona gufatanya n’abamenyeshamakuru bo muri Snapchat Burundi, hanyuma ugakoresha uburyo bwo kugura ibimenyetso (media buying) hakoreshejwe Mobile Money canke uburyo bw’ishoramari bwemewe.
Snapchat advertising ifasha gute abakora ubucuruzi bo mu Burundi?
Snapchat advertising irafasha kugera ku rubyiruko rwihariye rufise ubushobozi bwo kugura, gutuma ibikorwa vy’ubucuruzi bimenyekana ku buryo bwihuse kandi butandukanye n’izindi mbuga zisanzwe, bigatuma ibicuruzwa cyangwa serivisi ziba zifise abaguzi benshi.
Ni ibiki bikwiye kwitwararika mu guhuza Snapchat advertising na Burundi digital marketing?
Ugomba kwitwararika amategeko y’igihugu ku bijanye n’icandikiro ry’amamaza, ugakoresha uburyo bwo kwishyura bwizewe muri BIF, kandi ugakoresha uburyo bwa content (ibikenewe ku rubuga) buhuza n’imico n’imigenzo y’abarundi.
💡 Umwanzuro
Ku bakora ubucuruzi n’abamenyeshamakuru bo muri Burundi, 2025 ni umwaka mwiza wo kwinjira mu mukino wa Snapchat advertising, ukoresheje urutonde rw’ibiciro (2025 ad rates) ruvanwa mu Bushinwa (China Snapchat advertising) mu buryo bwumvikana kandi buhendutse. Ukwiye kwitwararika uburyo bwo kugura ibimenyetso (media buying) muri Burundi, ugakoresha uburyo bwa Mobile Money, kandi ugahuza ibikorwa vyawe n’imico y’abarundi.
BaoLiba izokomeza gusangiza amakuru mashasha ku bijanye na Snapchat Burundi hamwe n’ukuntu isi ya digital marketing ihinduka ku Burundi. Mwese murakaza neza kugira mutere intambwe ikomeye mu kumenyekanisha ibikorwa vyanyu.