Mu Burundi, aho isi y’ikoranabuhinga n’imenyekanisha bikura vyihuse, kumenya neza uburyo bwo gukoresha imbuga ngurukana bumenyi nka Pinterest birafise akamaro kanini. Muri ino nyandiko, tuzoshira ahabona ivyerekeye 2025 Egypt Pinterest All-Category Advertising Rate Card, tubironkera inyishu z’ukuntu abamenyeshamakuru hamwe n’abakoresha Pinterest muri Burundi bashobora kwitegura neza kwinjira mu bikorwa vy’imenyekanisha (Pinterest advertising) mu buryo bw’umwuga, butagira ingorane, kandi buhuza n’ukuri kw’isoko ryo mu karere kacu.
📢 Imiterere y’isoko rya Pinterest muri Burundi na Egiputa
Mu 2025, Pinterest imaze kwinjira mu bihugu vyinshi vy’Afurika, harimwo na Burundi, aho abakoresha benshi bashaka kwiyungunganya amakuru n’uburyo bushasha bwo kwerekana ibikorwa vyabo. Abakinyi b’amasoko (media buying) b’iwacu baragenda baramenya ko Pinterest itari gusa urubuga rwo gusangiza amafoto, ahubwo ari igikoresho gikomeye mu gukurura abakiriya no gushira imbere ibicuruzwa.
Mu gihe Egiputa izwi cane ku rwego rw’ikoranabuhinga rihanitse muri Afrika, urutonde rw’ibiciro vyo kwamamaza (2025 ad rates) ku mbuga za Pinterest rwerekana ko abashoramari n’abamenyeshamakuru bashobora kubona amahirwe meza yo kugera ku bantu benshi. Ibi bikaba bifasha cane abahinga mu Burundi kuko bashobora guhura n’amabwirizwa y’ubumenyeshamakuru butandukanye, bagahindura uburyo bwabo bw’imenyekanisha buhuze n’isoko ry’iwabo.
💡 Ubuhinga bwo Gukoresha Pinterest Mu Burundi
Burundi ifise uburyo budasanzwe bwo gukorana n’abaruririmbo b’amamaza, abahinga mu gutegura ibikorwa (media buyers), hamwe n’abanyamwuga b’imenyekanisha bamenyereye uburyo bwo kwihweza amafaranga mu mafaranga y’akarere (Burundi Franc – BIF). Muri 2025, abamenyeshamakuru barakoresha uburyo bwo kwishyura nka Mobile Money, MTN Money, na Airtel Money, bituma ibikorwa vyabo vuba kandi bigenda neza.
Nk’urugero, ikigo “Umurima w’Igihugu” kiri mu bibanza vyambere vyo kwamamaza ibihingwa vy’imbuto mu Burundi, cashobora gukoresha Pinterest advertising mu kubandanya gushira imbere ibikorwa vyabo mu buryo bugezweho. Abahinga nka “Tunga Rwanda” na “Buja Style” barashobora gukorana n’abaruririmbo b’amamaza bo muri Egiputa, bagakoresha urutonde rw’ibiciro vya 2025 nk’umuyoboro wo guhuza ibikorwa.
📊 Ibiciro vya 2025 ku Bumenyeshamakuru bwa Pinterest muri Egiputa
Nk’uko tubibonye mu 2025, urutonde rw’ibiciro (rate card) rw’imenyekanisha ku mbuga za Pinterest muri Egiputa rurerekana ibintu nk’ibi:
- Kwiyandikisha no gucapa amafoto (Pin creation and promotion): $0.20 – $1.00 ku pin
- Imenyekanisha ry’ama video (Video ads): $0.30 – $1.50 ku kuremesha (views)
- Gukoresha uburyo bwose bwo kugera ku bantu (All-category media buying): hagati ya $5,000 – $20,000 ku kwezi bitewe n’ubunini bw’isoko n’ubushake bwo gushora amafaranga
Ibi birerekana ko abashaka gutangura bashobora gukoresha amafaranga make, ariko abamaze gufata umwanya munini mu buryo bw’imenyekanisha barashobora gushora amafaranga menshi kugira ngo bagere ku ntego z’amasoko.
Mu Burundi, abamenyeshamakuru barakwiye kwiyumvira ukuntu bashobora gukoresha aya mafaranga mu buryo butazobereye, bakaraba uburyo bwiza bwo guhuza ibikorwa vyabo na Pinterest Burundi, bityo bagakomeza kwitwara neza ku isoko ry’imbere mu gihugu no hanze yaryo.
❗ Inzitizi n’Inyifato mu gukoresha Pinterest mu Burundi
Hari ibintu bimwe vy’ingenzi abamenyeshamakuru bakeneye kwitwararika:
- Amategeko y’ubumenyeshamakuru mu Burundi asaba ko ibikorwa vyose vyimenyekanisha biba bifise uruhusha rwemewe n’amategeko.
- Kumenya neza uburyo bwo kwishyura mu mafaranga y’iwacu (BIF), no kwirinda ibibazo vy’imirongo ya Mobile Money.
- Kwirinda kwinjizwa mu bikorwa bidafise ireme canke ivyo gutanga amakuru atari yo (fake news) bigira ingaruka ku izina rya brand.
### People Also Ask
Ni gute abamenyeshamakuru bo mu Burundi bashobora gutangura gukoresha Pinterest advertising?
Kugira ngo utangure, ugomba gufata umwanya wo kwiga ku rutonde rw’ibiciro (2025 ad rates) rwa Pinterest muri Egiputa, ukamenya uburyo bwo kwishyura bushobora gukoreshwa mu Burundi nka Mobile Money, hanyuma ukabihuza n’abaruririmbo b’amamaza babifitiye uburambe.
Ese Pinterest Burundi itandukanye gute n’izindi mbuga z’imenyekanisha?
Pinterest Burundi itanga uburyo bwihariye bwo kwamamaza bushingiye ku mafoto n’amashusho, bikaba vyorohereza abamenyeshamakuru kugera ku bantu bashaka ibicuruzwa bifatika, bitandukanye na Facebook canke Instagram.
Ni ibihe biciro vy’ibanze mu 2025 mu kwamamaza kuri Pinterest?
Ibiciro bitangirira ku $0.20 ku pin imwe, bikagera ku $20,000 ku kwezi ku bumenyeshamakuru buhambaye, ariko ibintu vyose biterwa n’ubunini bw’isoko n’ubushobozi bwo gushora amafaranga.
💡 Ibiganiro n’Abahinga
Nk’uko tubibona mu 2025, abahinga mu Burundi nka “Mugisha Marketing” baratangura gukorana n’abakoresha Pinterest muri Egiputa kugira bashire ahabona ibikorwa bishasha, bakoresheje amahirwe y’isoko rishasha.
Umusozo
Muri make, 2025 Egypt Pinterest All-Category Advertising Rate Card ni umuyagankuba mwiza ku bamenyeshamakuru bo mu Burundi bashaka kwagura ibikorwa vyabo mu buryo bugezweho kandi bufise agaciro. Uru rutonde rutwigisha uburyo bwo kugenzura neza ingene dushobora gushora amafaranga mu bumenyeshamakuru, tugahuza ikoranabuhinga n’ukumenyekanisha mu buryo bwama.
BaoLiba izokomeza gukurikirana no kuvugurura amakuru yerekeye imenyekanisha ryo muri Burundi, ikazoshira ahabona ubuhinga butandukanye bwo gufasha abamenyeshamakuru hamwe n’abaruririmbo b’amamaza kwinjira mu bikorwa vy’imenyekanisha vyo ku rwego mpuzamahanga. Mwihangane mutegerezze amakuru mashasha kandi abagire igikorwa ciza!